1.0Target Italiahttps://target.dev.pixelview.it/en/Target Italia S.r.l.https://target.dev.pixelview.it/en/author/trgitadm/rich600338<blockquote class="wp-embedded-content"><a href="https://target.dev.pixelview.it/en/portfolio-item/huawei-ascend-p6-demo-days/">Huawei Ascend P6 Demo Days</a></blockquote> <script type='text/javascript'> <!--//--><![CDATA[//><!-- /*! This file is auto-generated */ !function(d,l){"use strict";var e=!1,o=!1;if(l.querySelector)if(d.addEventListener)e=!0;if(d.wp=d.wp||{},!d.wp.receiveEmbedMessage)if(d.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!/[^a-zA-Z0-9]/.test(t.secret)){var r,a,i,s,n,o=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),c=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]');for(r=0;r<c.length;r++)c[r].style.display="none";for(r=0;r<o.length;r++)if(a=o[r],e.source===a.contentWindow){if(a.removeAttribute("style"),"height"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;a.height=i}if("link"===t.message)if(s=l.createElement("a"),n=l.createElement("a"),s.href=a.getAttribute("src"),n.href=t.value,n.host===s.host)if(l.activeElement===a)d.top.location.href=t.value}}},e)d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",t,!1),d.addEventListener("load",t,!1);function t(){if(!o){o=!0;var e,t,r,a,i=-1!==navigator.appVersion.indexOf("MSIE 10"),s=!!navigator.userAgent.match(/Trident.*rv:11\./),n=l.querySelectorAll("iframe.wp-embedded-content");for(t=0;t<n.length;t++){if(!(r=n[t]).getAttribute("data-secret"))a=Math.random().toString(36).substr(2,10),r.src+="#?secret="+a,r.setAttribute("data-secret",a);if(i||s)(e=r.cloneNode(!0)).removeAttribute("security"),r.parentNode.replaceChild(e,r)}}}}(window,document); //--><!]]> </script><iframe sandbox="allow-scripts" security="restricted" src="https://target.dev.pixelview.it/en/portfolio-item/huawei-ascend-p6-demo-days/embed/" width="600" height="338" title="“Huawei Ascend P6 Demo Days” — Target Italia" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>https://target.dev.pixelview.it/wp-content/uploads/2022/01/465x320-Huawei-Demo-Days-Custome-Experience.jpg465320[vc_row bg_image=”16643″ bg_repeat=”no-repeat” bg_color=”#7dc04c” top_padding=”96″ bottom_padding=”96″][vc_column width=”1/2″][/vc_column][vc_column column_center=”true” width=”1/2″][vc_column_text] IN STORE ACTIVATION [/vc_column_text][vc_column_text]CLIENT: HUAWEI[/vc_column_text][vc_column_text]Promoting the launch of new products requires innovative solutions. To launch the new Ascend P6, promotional days were held in ten stores across Italy.[/vc_column_text][/vc_column][/vc_row][vc_row top_padding=”96″ bottom_padding=”96″][vc_column column_center=”true” width=”1/1″][vc_column_text] • Scope of work The objective of the Huawei campaign was to increase Brand Awareness and sell-out of the new Ascend P6. The biggest challenge for the brand was to maximise the results of the promotional days, selecting different touchpoints, both physical (stores) and digital (email and web), to offer the customer a 360° customer experience. In addition, it was necessary to create a positive relationship with the sales staff to showcase the features of Huawei products and facilitate the bond with the brand.[/vc_column_text][vc_column_text] • Our solution Target carried out Demo Days, designing a shopper marketing strategy involving ten stores across Italy and divided into five main points: – Engage Brand Ambassador – Traffic generation – Demo – Store staff training – Engage customer In addition to overseeing the stores, influencing the purchasing process and representing the brand, Brand Ambassadors also had an essential online role. They had to be active on social networks, follow the specially created editorial […]