{"version":"1.0","provider_name":"Target Italia","provider_url":"https:\/\/target.dev.pixelview.it\/en\/","author_name":"Target Italia S.r.l.","author_url":"https:\/\/target.dev.pixelview.it\/en\/author\/trgitadm\/","title":"Logitech \u201cWin your Music\u201d prize draw - Target Italia","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\"><a href=\"https:\/\/target.dev.pixelview.it\/en\/portfolio-item\/logitech-win-your-music-prize-draw\/\">Logitech \u201cWin your Music\u201d prize draw<\/a><\/blockquote>\n<script type='text\/javascript'>\n<!--\/\/--><![CDATA[\/\/><!--\n\t\t\/*! This file is auto-generated *\/\n\t\t!function(d,l){\"use strict\";var e=!1,o=!1;if(l.querySelector)if(d.addEventListener)e=!0;if(d.wp=d.wp||{},!d.wp.receiveEmbedMessage)if(d.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!\/[^a-zA-Z0-9]\/.test(t.secret)){var r,a,i,s,n,o=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),c=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]');for(r=0;r<c.length;r++)c[r].style.display=\"none\";for(r=0;r<o.length;r++)if(a=o[r],e.source===a.contentWindow){if(a.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;a.height=i}if(\"link\"===t.message)if(s=l.createElement(\"a\"),n=l.createElement(\"a\"),s.href=a.getAttribute(\"src\"),n.href=t.value,n.host===s.host)if(l.activeElement===a)d.top.location.href=t.value}}},e)d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),d.addEventListener(\"load\",t,!1);function t(){if(!o){o=!0;var e,t,r,a,i=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),s=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),n=l.querySelectorAll(\"iframe.wp-embedded-content\");for(t=0;t<n.length;t++){if(!(r=n[t]).getAttribute(\"data-secret\"))a=Math.random().toString(36).substr(2,10),r.src+=\"#?secret=\"+a,r.setAttribute(\"data-secret\",a);if(i||s)(e=r.cloneNode(!0)).removeAttribute(\"security\"),r.parentNode.replaceChild(e,r)}}}}(window,document);\n\/\/--><!]]>\n<\/script><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/target.dev.pixelview.it\/en\/portfolio-item\/logitech-win-your-music-prize-draw\/embed\/\" width=\"600\" height=\"338\" title=\"&#8220;Logitech \u201cWin your Music\u201d prize draw&#8221; &#8212; Target Italia\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe>","thumbnail_url":"https:\/\/target.dev.pixelview.it\/wp-content\/uploads\/2021\/12\/Progetto-senza-titolo-60.png","thumbnail_width":465,"thumbnail_height":320,"description":"[vc_row bg_image=&#8221;16643&#8243; bg_repeat=&#8221;no-repeat&#8221; bg_color=&#8221;#7dc04c&#8221; top_padding=&#8221;96&#8243; bottom_padding=&#8221;96&#8243;][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column column_center=&#8221;true&#8221; width=&#8221;1\/2&#8243;][vc_column_text] SHOPPER EXPERIENCE [\/vc_column_text][vc_column_text]CLIENT: LOGITECH[\/vc_column_text][vc_column_text]The prize-winning operation can be an excellent marketing strategy that can significantly increase a company&#8217;s brand reputation.[\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;96&#8243; bottom_padding=&#8221;96&#8243;][vc_column column_center=&#8221;true&#8221; width=&#8221;1\/1&#8243;][vc_column_text] \u2022 Scope of work Logitech wanted to improve its brand reputation innovatively. The aim was to engage customers in-store and online, increasing their loyalty and improving the customer experience.[\/vc_column_text][vc_column_text] \u2022 La nostra soluzione Target Italia accepted the challenge! For Logitech, a completely tailor-made and well-thought-out prize programme was created. From the 22nd of February to the 14th of April 2013, all customers who purchased the promotional speakers in one of the participating stores received a free electronic voucher as a gift to download their favourite music in MP3 format. The mechanics were simple and involved registering the purchased product and uploading the receipt to the website. All this was possible thanks to a CMS portal. Following verification and validation of the documentation, the customer immediately received an email with their gift code of a different value depending on the total amount spent on the promotional Logitech speakers. In addition to technical and operational management, as Logitech&#8217;s delegate, Target Italia also took care of all the steps of [&hellip;]"}